Revitalizing a Local Tech Gem: The WOCB Website Redesign Story

At DropShadow Agency, we believe in the power of digital transformation, especially for local businesses that form the backbone of our communities. Recently, we had the privilege of partnering with West Orlando Custom Build (WOCB), a staple in the Winter Garden and Orlando tech scene for over 20 years. Their mission? To refresh their online presence and better reflect their expertise and customer-centric approach. This is the story of how we helped them achieve that.

Client and Task

WOCB isn't just another computer repair shop. They're a local institution, built on trust, expertise, and a genuine passion for helping people with their tech needs. However, their existing website didn't quite capture the essence of their brand. It was functional, but it lacked the modern appeal and user-friendly experience that their customers deserved.

Our task was twofold:

• Modernize the Website: Create a visually appealing and intuitive website that reflects WOCB's professionalism and expertise.

• Enhance User Experience: Streamline the user journey, making it easy for customers to find the information they need and access WOCB's services.

Essentially, we needed to bridge the gap between WOCB's established reputation and their digital footprint.

Message and Content

Understanding WOCB's core message was crucial. We delved into their history, customer testimonials, and service offerings to craft a content strategy that resonated with their target audience.

The key messages we focused on were:

• Local Trust and Expertise: Emphasizing WOCB's 20+ years of service and their deep roots in the community.

• Comprehensive Service Offerings: Clearly showcasing their wide range of services, from computer repair and sales to network configuration and MSP solutions.

• Customer-Centric Approach: Highlighting their commitment to honest, reliable, and friendly service.

• Accessibility and Convenience: Promoting their on-site and remote service options.

We structured the website content to guide users through a clear and logical journey, starting with their pain points and leading them to WOCB's solutions.

Design Concept

WOCB's brand had a solid foundation, but it needed a modern facelift. We aimed for a design that was clean, professional, and approachable, reflecting their expertise while maintaining a friendly and local feel.

Our design concept included:

• Clean and Modern Layout: Using a clean layout with ample white space to improve readability and visual appeal.

• User-Friendly Navigation: Implementing intuitive navigation to make it easy for users to find the information they need.

• Engaging Visuals: Incorporating high-quality images and icons to enhance the user experience.

• Mobile Responsiveness: Ensuring the website looks and functions flawlessly on all devices.

We wanted to create a website that felt both professional and welcoming, reinforcing WOCB's reputation as a trusted local tech partner.

Design Development

The development process involved a collaborative approach, with regular feedback from the WOCB team. We focused on refining the design and functionality to ensure it met their specific needs and exceeded their expectations.

Key aspects of our development included:

• Service Pages: Creating dedicated service pages with detailed descriptions and compelling visuals to showcase WOCB's expertise.

• Testimonials Section: Highlighting customer testimonials to build trust and credibility.

• FAQ Section: Addressing common customer questions to provide valuable information and improve user experience.

• Contact Form: Simplifying the contact process with a user-friendly form.

We paid close attention to detail, ensuring that every element of the website contributed to a seamless and engaging user experience.

Functional Solutions

One of the key challenges was to effectively showcase WOCB's wide range of services. We addressed this by creating dedicated service pages with clear descriptions and compelling visuals.

We also implemented several functional solutions to enhance the user experience:

• Clear Service Navigation: Organizing services into logical categories for easy browsing.

• Easy Contact Options: Including prominent contact information and a user-friendly contact form.

• Mobile Optimization: Ensuring a seamless experience for mobile users.

We focused on creating a website that was not only visually appealing but also highly functional and user-friendly.

Conclusion

The WOCB website redesign was a rewarding project that allowed us to showcase our expertise in digital transformation. We're thrilled with the results and even more so that the WOCB team loves their new online presence. This project highlights the importance of creating a website that not only reflects a brand's identity but also enhances the user experience.

At DropShadow Agency, we're passionate about helping local businesses thrive in the digital age. We're proud to have partnered with WOCB on this project and look forward to seeing their continued success.

"I have been working with Joey to get our company website revamped as It definitely needed a modern touch and Joey knocked it out of the park. He was very flexible with our busy schedule and put together a website that really captured what we were wanting for our business. We even have a special website integration with our internal software that Joey was able to get working in no time. I highly recommend working with DropShadow. It has been a very pleasant and easy experience."