How We Helped Concerning Learning Redefine Its Digital Presence in Two Weeks [Squarespace Website Redesign]

A New Era for Concerning Learning: Squarespace Website Redesign Meets Strategy

When Deadra Welcome, founder of Concerning Learning LLC, reached out to us, she wasn’t just asking for a visual upgrade—she was ready to redefine how her brand showed up online.

Concerning Learning is a consulting firm rooted in performance-driven learning and development. Their workshops, coaching, and strategic facilitation programs are built to elevate how organizations onboard, train, and develop their people.

But you wouldn’t know that by looking at the old website.

What Deadra had was a content-heavy, dated layout that didn’t reflect her energy, her expertise, or the outcomes she delivers. What she needed was a modern, thoughtful Squarespace redesign that could carry her brand forward—and we had two weeks to do it.

Understanding the Client

Our early conversations with Deadra made one thing clear: she knows her audience inside and out. Her services are dynamic, high-touch, and focused on measurable outcomes—especially when it comes to leadership development, mentoring, and diversity-centered learning.

But her old website made that story hard to find. There was too much content with no clear path. Outdated programs were still listed. And most critically, it didn’t reflect her personality: confident, clear, and deeply professional.

She gave us the green light to get creative, and we got to work.

The Problem: A Site That Didn’t Reflect the Brand

The former site had a few major challenges:

• Outdated content: Several offerings were no longer active or relevant, leading to a cluttered user experience.

• Unclear structure: Visitors had to dig to understand what Concerning Learning actually did.

• Underwhelming design: The visual aesthetic didn’t match the energy of Deadra’s brand, or the quality of her work.

• Hard-to-navigate user journey: Important calls-to-action like contact and newsletter signups were buried.

We knew we weren’t just designing a prettier homepage—we were building a new user flow and content ecosystem from the ground up.

The Solution: A Modern Squarespace Site Built for Clarity and Conversion

We started with a full content audit and sitemap restructure. Working closely with Deadra’s goals, we distilled her services into three clear offerings:

• Workshops

• Coaching

• Consulting

Each path aligned with a different type of customer journey—whether the client wants to learn how to run better trainings themselves or have Concerning Learning do it for them.

From there, we rewrote every word of the website copy. Our goal was to communicate value first and make it clear that Concerning Learning doesn’t just check boxes—they help organizations build healthy, high-performing cultures.

Design highlights include:

• A bold new homepage that puts Concerning Learning’s mission front and center

• Simplified navigation so users can find exactly what they need within two clicks

• A fresh, mobile-optimized layout that looks great across all devices

• Branded visual hierarchy with plenty of breathing room, custom imagery, and calls to action designed to convert

We built the site in Squarespace, allowing for easy long-term maintenance, blogging, and content updates as the business continues to grow.

Design Concept: Where Culture Meets Clarity

Visually, we wanted the site to reflect Deadra’s strengths: her presence, her professionalism, and her ability to translate complex topics into practical action.

We embraced clean lines, bold sectioning, and generous whitespace to guide users through content that matters. Purples, creams, and soft accents from her brand palette were used to create a warm but confident vibe—one that says, “You’re in capable hands.”

The Result: A Digital Foundation That Matches the Brand

In just two weeks, we delivered a site that feels elevated, intuitive, and easy to navigate—not to mention easier to maintain.

And while we don’t have access to backend conversion metrics, early indicators are positive:

• 📈 Increased site traffic

• 📨 Uptick in newsletter signups

• ✅ Client feedback: glowing

Deadra told us the new site feels like her—professional, energized, and aligned with the kind of experience she creates for her own clients.

Why This Project Stands Out

This project wasn’t just about color palettes and typography. It was about aligning a brand’s digital identity with the real-world impact they create.

For DropShadow Agency, that’s always the goal: to build sites that are easy to use, fun to explore, and impossible to ignore.

Deadra gave us her trust, her vision, and her full creative freedom—and in return, we delivered a website that’s not just better looking, but better working.

Thinking About Your Own Redesign?

If your website feels cluttered, outdated, or just not “you” anymore, it might be time to hit refresh.

We specialize in strategic redesigns for consultants, educators, and service providers who want to grow their digital presence without losing their voice.

📬 Reach out to start a conversation. We’ll help you find your bold—and build something beautiful.